Business Administration (B. A.)

The module provides fundamental concepts and interrelationships in business administration. It covers corporate objectives, core and cross-functional business areas, organizational structures, and business processes. Students learn to systematically analyze practice-oriented issues in areas such as marketing, finance, and human resource management.

The module introduces key concepts of microeconomics. Topics covered include supply and demand, market structures, elasticities, market equilibrium, and welfare economic analysis. In addition, government intervention, market failure, and fundamental issues of economic policy are discussed.

This module covers the fundamentals of accounting and financial reporting. Students learn how to record business transactions, prepare financial statements, and apply recognition and valuation rules under HGB and IFRS. Financial statement analysis and international accounting are also addressed.

The module provides mathematical and statistical foundations for applications in economics and business studies. Topics include interest, annuity, and present value calculations, descriptive statistics, data analysis, and basic regression models. The aim is to develop confidence in applying quantitative methods to analyze economic issues.

This module provides basic knowledge of business law. It covers the classification of legal fields and key aspects of civil, labor and commercial law, with a focus on contract types, contract formation, and rights and obligations in economic activities.

In the Business English module, students practice professional communication in an international business setting. The course covers presentation and negotiation techniques as well as selected business-related topics. Case studies, group work, and role-playing exercises help develop practical language and communication skills.

This module covers fundamentals of investment and financing. Topics include financing instruments, investment appraisal methods, financial ratios, capital structure decisions and dealing with uncertainty in investment decisions.

This module introduces cost and management accounting. Topics include cost type, cost center and product costing, contribution and standard costing, variance analysis, process costing and target costing.

This module covers fundamentals of human resource management and organization. Topics include recruiting, labor law, HR controlling, leadership, motivation, compensation and national as well as international HR management.

This module provides an in-depth exploration of statistical methods for describing and analyzing data. Topics include probability theory, random variables and distributions, parameter estimation, hypothesis testing as well as time series and regression analysis. The material is applied in a practical context using real-world datasets with the statistical software R and through the interpretation of empirical studies.

The module covers the technological fundamentals of digital business, business processes and application systems as well as the basics of IT organization. Other key areas include digital business models, artificial intelligence, and IT management. Students deepen their understanding of the material through hands-on experience configuring and using an ERP system (SAP S/4HANA).

The Personal Development module helps students become more aware of their personalities and further develop them. The focus is on self-reflection, values, resilience, mindfulness, and dealing constructively with challenges and change. The goal is to identify personal resources, reflect on opportunities for growth, and shape one’s own future prospects.

This module covers fundamentals of taxation for companies and individuals. Topics include types of taxes, tax bases, and the impact of taxation on business decisions and economic behavior.

This module introduces core marketing concepts. Topics include market research, marketing strategies, product, pricing, communication and distribution policies, and market and customer analysis.

The module focuses on operations and supply chain management. It covers planning decisions at the strategic, tactical and operational levels, forecasting methods and their quality as well as quality management concepts. Real-world case studies illustrate forecasting, quality assurance and control methods.

This module develops intercultural competence. Students explore cultural differences, communication styles and behavioral patterns to act confidently in international work environments.

The module provides the fundamentals of academic research and writing. Topics include empirical research methods such as expert interviews and data analysis, literature research, citation techniques, the structure of academic papers, as well as the formulation and presentation of scientific findings.

This module introduces methods and tools of project management. Topics include project planning, organization, control, teamwork and communication within projects.

This module covers fundamentals of strategic management. Topics include competitive strategies, market and company analysis, and the development and implementation of long-term strategies.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

The focus is on key macroeconomic relationships such as gross domestic product, economic growth, inflation, and unemployment. Additional topics include the financial system, money and inflation, as well as international aspects such as the balance of payments and exchange rate systems. Business cycle fluctuations and government stabilization instruments are also analyzed.

The module covers corporate social responsibility and sustainability management in a global context. Topics include sustainable business models, stakeholder approaches, reporting, ethical issues and practical case studies.

This module focuses on data-driven decision support. Students learn to analyze, process and interpret data to support business decisions.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

In the specialization, students deepen their knowledge in a selected business field. Depending on the focus, topics include Controlling and Finance, Marketing and Sales, Operations and Supply Chain Management, or HR Management and CSR. The modules combine theory, methods, and practice-oriented challenges.

This module covers fundamentals of innovation management. Topics include innovation processes, idea generation, evaluation and implementation of new products, services and business models.

Students independently plan and implement a non-profit social project. The module promotes social engagement, project management skills, and teamwork through project design, execution, reflection, and presentation.

The modules focusing on language and social competence strengthen communication, teamwork, and intercultural skills. Examples include Business Spanish or Chinese, self-management, or practical reflection for dual-study students. Students learn to communicate professionally and to act confidently in international contexts.

The internship semester enables students to apply academic knowledge in practice. They gain professional experience and reflect on it in a written internship report.

This module uses a business simulation game. Students make management decisions and analyze their impact on company performance and competition.

The bachelor’s thesis involves independently working on a business-related research question, applying methods and systematically documenting results.

As part of this module, students independently prepare business-related issues in order to present them persuasively in academic discussions. They reflect on business administration topics from all key functional areas and relate them to current economic developments reported in the daily press.

In this project module, students work on practice-oriented tasks. They apply subject knowledge and methods, work in teams and present structured results.

The modules focusing on sustainability competence address responsible and sustainable business practices. Examples include sustainability as a key to transformation, aspects of sustainability reporting and greenwashing, or real estate management and sustainability. Students learn to integrate ecological, social, and economic perspectives.

The modules focusing on academic and professional competence provide in-depth knowledge of specialized business administration topics. Examples include entrepreneurship and start-up coaching, financial mathematics with modeling, or business psychology. Students analyze complex issues and develop well-founded solutions for business practice.

Modules in language and social competence enhance communication, teamwork, and intercultural skills. Examples include business English, additional business languages, self-management, or practice reflection for dual students. Students learn to communicate professionally in international contexts.