Prof. Dr. Julia Blasch

Forschung

Leitung von Forschungs- und Transferprojekten

• BigTrans – Bedürfnisorientierte Integrierte Gesamtlösungen bei der Installation von EE-Großanlagen für eine gesellschaftlich gestaltete Transformation (gefördert durch das Bundesministerium für Wirtschaft und Energie (BMWE), Förderlinie Energiewende und Gesellschaft)
• ALIGN4energy - Aligning citizens and systems: Combining digital citizen engagement and personalised behavioural interventions to enable system-optimal clean energy investments at scale (gefördert durch die niederländische NWO – Dutch Research Council, Projekt NWA.1389.20.251)
   

Forschungs- und Transfergebiete

• Nachhaltiges Konsumentenverhalten
• Energieeffizienz in Haushalten
• Soziale Aspekte der Energiewende
• Energiegemeinschaften

Forschungs- und Praxiskooperationen

• Brandenburgische Technische Universität Cottbus-Senftenberg (BTU)
• Institute for Environmental Studies (IVM), Vrije Universiteit Amsterdam
• Centre for Energy Policy and Economics (CEPE), ETH Zürich
• RWI - Leibniz-Institut für Wirtschaftsforschung Essen

Vita

Beruflicher Werdegang

• Seit SoSe 2022: Professorin am Forschungs- und Transferzentrum Nachhaltigkeit Neuburg (ForTraNN) (Forschungsbereiche: Nachhaltiges Verhalten, Gesellschaftliche Aspekte der Energiewende)
• seit WS 2021/22: Professorin für Umwelt- und Nachhaltigkeitsökonomik an der THI (Lehrgebiete: Grundlagen der Mikro- und Makroökonomie, Nachhaltige Ökonomie, Umwelt- und Entwicklungsökonomie, Umweltverhaltensökonomie)
• 2016 – 2021: Assistant Professor (Juniorprofessorin) für Umweltökonomie, Vrije Universiteit Amsterdam, Niederlande (Lehrgebiete: u.a. Sustainable Energy Systems, Environmental Economics, Methods in Environmental Economics)
• 2014 – 2016: Postdoktorandin in Energieökonomie, Centre for Energy Policy and Economics (CEPE), ETH Zürich, Schweiz
• 2006-2013: Wissenschaftliche Referentin Ökonomie, Wissenschaftlicher Beirat Globale Umweltveränderungen (WBGU), Berlin
• 2006 – 2014: Wissenschaftliche Mitarbeiterin, Institute for Environmental Decisions (IED), Chair of Economics, ETH Zürich, Schweiz

• 2002 – 2006: Studienbegleitende Praktika Infoterra GmbH; Europäisches Parlament Büro Martin Kastler, MdEP; Deutsche Bundesbank Hauptverwaltung Berlin, Bundesministerium für Wirtschaftliche Zusammenarbeit und Entwicklung (BMZ)

Hochschulausbildung

• 2014: Promotion zur Doctor of Sciences (Dr. sc. ETH Zurich); Dissertation: „Consumer Demand for Voluntary Carbon Offsets - The Role of Motivations, Contexts, and Framing for Public Good Provision to Mitigate Climate Change“
• 2009 – 2014: Promotion in Umweltökonomie, Institute for Environmental Decisions (IED), Chair of Economics, ETH Zürich, Schweiz
• 2003-2006: Studium der Diplom-Volkswirtschaftslehre, Universität Regensburg
• 2003: Studiensemester an der Ecole des Hautes Etudes Commerciales du Nord (EDHEC), Lille, Frankreich
• 2000-2002: Studium der Diplom-Betriebswirtschaftslehre, Katholische Universität Eichstätt-Ingolstadt (Abschluss mit Vordiplom)

Veröffentlichungen

• Nikoloski, M., Botzen, W.J.W., Talevi, M., Blasch, J., Banerjee, S. und Cazenave, M.P. (2025). Methods to Tailor Behavioural Interventions: A Systematic Review of Categorisation Approaches in (Energy) Economics. International Review of Environmental and Resource Economics 19(2), 117-158.
• Nikoloski, M., Botzen, W.J.W., Banerjee, S. und Blasch, J. (2025). Clustering Dutch citizens into behavioural phenotypes to understand green energy investment preferences. Economics Letters, 255, Article 112566.
• Carattini, S. und Blasch, J. (2024). Nudging when the descriptive norm is low: Evidence from a carbon offsetting field experiment. Journal of Behavioral and Experimental Economics, 110, 1-18. Article 102194.
• He, S., Blasch, J., Robinson, P.J. und van Beukering, P.J. (2024). Social comparison feedback in decision-making context: Environmental externality levels and psychological traits matter. Ecological Economics, 216, 1-16. Article 108047.
• Mol, J., Botzen, W., Blasch, J., Kranzler, E. und Kunreuther, H. (2024). All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners. Behavioural Public Policy, 8(1), 121-153.
• Moerkerken, A., Dujindam, S., Blasch, J., van Beukering, P. und van Well, E. (2023). Which farmers adopt solar energy? A regression analysis to explain adoption decisions over time. Renewable Energy Focus, 45, 169-178.
• He, S., Blasch, J., van Beukering, P. und Wang, J. (2022). Energy labels and heuristic decision-making: The role of cognition and energy literacy. Energy Economics, 114, 1-15. Article 106279.
• He, S., Blasch, J. und van Beukering, P. (2022). How does information on environmental emissions influence appliance choice? The role of values and perceived environmental impacts. Energy Policy, 168, 1-14. Article 113142.
• Blasch, J., van der Kroon, B., van Beukering, P., Munster, R., Fabiani, S., Nino, P. und Vanino, S. (2022). Farmer preferences for adopting precision farming technologies: A case study from Italy. European Review of Agricultural Economics, 49(1), 33-81.
• Mol, J. M., Botzen, W. J. und Blasch, J. E. (2022). After the virtual flood: Risk perceptions and flood preparedness after virtual reality risk communication. Judgment and Decision Making, 17(1), 189-214.
• Blasch, J. E., Filippini, M., Kumar, N., & Martinez-Cruz, A. L. (2022).  Boosting the choice of energy-efficient home appliances: the effectiveness of two types of decision support. Applied Economics, 54(31), 3598-3620.
• Blasch, J., van der Grijp, NM., Petrovics, D., Palm, J., Bocken, N., Darby, S., Barnes, J., Hansen, P., Kamin, T., Golob, U., Andor, M., Sommer, S., Nicita, A., Musolino, M., & Mlinarič, M. (2021). New clean energy communities in polycentric settings: Four avenues for future research. Energy Research & Social Science 82, 1-7. [102276].
• Morren, M., Mol, J. M., Blasch, J. and Malek, Z. (2021). Changing diets - Testing the impact of knowledge and information nudges on sustainable dietary choices. Journal of Environmental Psychology 75, 1-12.
• Blasch, J., Boogen, N., Daminato, C., and Filippini, M. (2021). Empower the Consumer! Energy-related Financial Literacy and its Implications for Economic Decision Making. Economics of Energy & Environmental Policy 10(2).
• Moerkerken, A., Duijndam, S., Blasch, J., van Beukering, P. and Smit, A. (2021). Determinants of energy efficiency in the Dutch dairy sector: dilemmas for sustainability. Journal of Cleaner Production 293, 1-10.
• Blasch, J., van der Kroon, B., van Beukering, P., Munster, R., Fabiani, S., Nino, P. and Vanino, S. (2020). Farmer preferences for adopting precision farming technologies: a case study from Italy. European Review of Agricultural Economics, online first.
• Mol, J. M., Botzen, W. J. W. and Blasch, J. (2020). Behavioral motivations for self-insurance under different disaster risk insurance schemes. Journal of Economic Behavior & Organization 180, 967-991.
• Blasch, J. and Daminato, C. (2020). Behavioral Anomalies and Energy-related Individual Choices: The Role of Status-quo Bias. The Energy Journal 41(6).
• Mol, J., Botzen, W., Blasch, J. and de Moel, H. (2020). Insights into flood risk misperceptions of homeowners in the Dutch river delta. Risk Analysis 40(7), 1450-1468.
• Moerkerken, A., Blasch, J., van Beukering, P., and van Well, E. (2020). A new approach to explain farmers adoption of climate change mitigation measures. Climatic Change 159(1), 141161.
• Mol, J., Botzen, W., and Blasch, J. (2020). Risk reduction in compulsory disaster insurance: Experimental evidence on moral hazard and financial incentives. Journal of Behavioral and Experimental Economics 84, 1-58.
• Blasch, J., Filippini, M. and Kumar, N. (2019). Boundedly rational consumers, energy and investment literacy, and the display of information on household appliances. Resource and Energy Economics 56, 39-58.
• Brandsma, J.S. and Blasch, J. (2019). One for All? The Impact of Different Types of Energy Feedback and Goal Setting on Individuals Motivation to Conserve Electricity. Energy Policy 135, 1-11.
• Blasch, J., Filippini, M., Boogen, N. and Kumar, N. (2017). Explaining electricity demand and the role of energy and investment literacy on end-use efficiency of Swiss households. Energy Economics 68, Supplement 1, 89-102.
• Blasch, J. and Turner, R. W. (2016). Environmental Art, Prior Knowledge about Climate Change, and Carbon Offsets. Journal of Environmental Studies and Sciences 6(4), 691-705.
• Ohndorf, M., Blasch, J. and Schubert, R. (2015). Emission budget approaches for burden sharing - some thoughts from an environmental economics point of view. Climatic Change 133(3), 385-395.
• Blasch, J. and Ohndorf, M. (2015). Altruism, Moral Norms and Social Approval. Joint Determinants of Individual Offset Behavior. Ecological Economics 116, 251-260.
• Blasch, J. and Farsi, M. (2014). Context Effects and Heterogeneity in Voluntary Carbon Offsetting - A Choice Experiment in Switzerland. Journal of Environmental Economics and Policy 3(1), 1-24.
• Schubert, R., Messner, D. and Blasch, J. (2011). About ship! Why we need a ”great transformation”. GAIA-Ecological Perspectives for Science and Society 20(4), 243-245.
• Schubert, R. and Blasch, J. (2010). Sustainability standards for bioenergy - A means to reduce climate change risks? Energy Policy 38, 2797-2805.